In our online writings, we advocate freeing yourself from overly strict and non-evidence based diet ideas. For many people, simply learning that eating carbs or eating after 6:12pm pacific time won't immediately make them gain 100 lbs makes them feel liberated, and no longer carrying around their self-limiting diet ideas, they can move along and get the results they wanted all along.
For others though, when they find out that no, they DON'T have to eat 6 meals per day, drink 40 oz of green juices per day, or completely eschew grains, legumes, dairy, or sugar, they now feel like they have no guidelines to fall back on. The old map was off course, but now they have no map. And this is scary.
Most diet gimmicks are based on tricking you to eat the appropriate amount of calories (or sadly, much lower than that) without being up front about that being the mechanism involved. So if the only way you know how to achieve a 500 calorie per day calorie deficit is to eat 1 meal per day, you may feel lost when you stop doing that to yourself.
That's what we find a lot. You may be mentally ready to take on a more flexible approach to your nutrition, but you don't KNOW HOW to do that and meet your needs - ideal level of calorie intake and balance of proteins/carbs/fats - to reach your goals. And that's why we created this online coaching program, to give you some upfront structure that helps you learn how to meet your needs and goals, so that over time you can KEEP a flexible approach towards your nutrition and fitness and protect your emotional health.