Introducing the The Habit Project…
With: Amber Rogers and Sean Flanagan
Where: Oakland, CA and Beyond! (100% online)
No more “quick fix” BS. Long term behavior change is the name of the game for making fat loss stick.
Creating lasting change in your fitness or body composition often requires significant changes to your behaviors and habits. It'd be really nice if we could just snap our fingers and solidify all these behaviors and habits into our brains instantaneously, but unfortunately we need to put in the work to make them stick.
Creating the level of fitness or lean-ness you want isn't so much a war against body fat or weakness, but rather a strategic game of solidifying the lifestyle that will enable your outcome goals (like a flatter stomach) to fall into place.
It's easy to get distracted by things like normal monthly weight fluctuations. Instead, we'll continue to focus on mastering the skills that will support our goals. We place our focus on the things we control the most - our behavior. The end result is our fitness and fat loss goals "magically" get met.
We seek progress, not perfection. One habit at a time. With your community. And with your coaches.
What This Program is and Why We Made It
This program differs from the vast majority of nutrition programs. Hell, it even differs pretty profoundly from our 4 Month Fat Loss & Recomp Program.
Most programs try to work on many things at once and expect you to be “perfect” from day one. And if not, you better hurry up and get on board! “Sink or swim, motherf***er!”
We approach our very popular 4 month program a bit differently, but even still, it’s not ideal for everyone. It works AMAZINGLY WELL for people who are ready to follow a structured meal plan and training program and to then slowly start to break away from the meal plans and start to “own” their process a bit more.
But even then, many people need a more incremental approach. That’s why we created The Habit Project to be our primary means of working with clients online. This format allows us to help you break down the process of creating habits that support your fitness and fat loss goals to as simple of a level as things need to be.
For 2 weeks at a time, the entire group will work on the same basic habit. The habit might look a little bit differently for you than another group participant – but the same core idea will be the focus of that 2 week period.
And that’s it. One habit at a time. Single solitary focus. Your community and coaches will support you in making the changes you need. Over time, the sum of these healthy habits will accumulate to be greater than their individual parts. 1 + 1 = 3, as the old cliché on synergy goes.
We’re not going to make any promises on the rate of fat loss you experience. It could be fast. It could be very slow. Frankly, we’re not all that concerned with pounds per month. We’re concerned with your lasting success - and we know that by consistently putting one foot in front of the other with creating your healthy habits, the weight WILL come off.
Anybody can lose 20 lbs in 12 weeks and be a miserable wreck the entire time and then gain it all back (and then some). But too few of people can KEEP it off.
Through our habit-based focus and by harnessing the power of community, you'll develop the skills for LASTING success so you never have to go on a diet again.
Here’s a Summary of What This Program Is:
Habit-Based and Moderation-Focused - knowing about fitness and nutrition is one thing – IMPLEMENTING it is a whole ‘nother game. We’re going to work on mastering individual habits that will support your goals. But just because something can be called a "habit" doesn't mean it's a GOOD habit. With our eye on sustainable and healthy changes, we’ll make sure that you work on habits that will support for the long term rather than ruin your attitude towards fitness or relationship with food.
Realistic and Suitable for Just About Everyone - we’re not going to FORCE a given habit on you. We’re going to help you figure out how you can make it work for YOUR life. Since your habit will be customized for your situation, there’s no scenario where you CAN’T participate. The only requirement is that you have patience to trust the 1-step-at-a-time process.
Inclusive of Your Favorite Foods – don’t like lima beans? We won’t force you to eat them. Don’t want us to take away your ice cream? Neither do we!
Process-Focused and Sustainable - we’re not focused on X lbs per week or Y inches per month. We’re focused on mastering the habits that will give YOU control over those things. By focusing on new habits every 2 weeks, you won’t get bored by doing the same thing all the time. And since the habits are scaled to your personal situation and comfort level, you’ll avoid the overwhelm that can ruin the best of intentions.
Intelligent – we know a thing or two about nutrition and exercise. We’ll make sure that the habits are things that can support your goals in an efficient manner. We don’t include done-for-you or customized training programs in this program (that would make too many people unable to afford this), but we will steer you in the right direction with recommendations and from time-to-time we’ll focus on exercise habits rather than nutrition habits.